The bold and beautiful blue eyeshadow that once defined the 1990s is making a triumphant return this spring. With a wave of nostalgia sweeping through the beauty world, this retro favorite is capturing attention once again, inspiring makeup lovers of all ages to embrace color and creativity. Once a go-to for iconic figures like Princess Diana and Cameron Diaz, sky blue is officially back on trend for Spring/Summer 2025—and it's brighter and more versatile than ever.

The 1990s were a time of fearless beauty. Think smokey eyes, sharply lined lips, and pencil-thin brows. Metallic and pastel eyeshadows reigned supreme, and among them, blue eyeshadow was an undeniable standout. This season, we’re seeing a revival of that same daring energy, and blue is leading the charge. The soft yet vivid hue brings a sense of playfulness and elegance that fits perfectly with today’s experimental makeup scene.

According to the latest Pinterest Predicts report, searches for “multicolor eye makeup” have skyrocketed by 365%, signaling a renewed love for bold, expressive looks. The trend isn’t limited to a specific age group either—both Gen Z and baby boomers are diving into the color wheel to enhance their eyes and add joyful accents to their beauty routines. The message is clear: makeup is fun again, and blue is the star of the show.

This reemergence of blue eyeshadow isn’t just a random trend—it’s rooted in cultural moments and celebrity nostalgia. Back in the day, makeup artist Gucci Westman helped solidify its place in pop culture by creating iconic beauty looks for celebrities. One memorable moment was Cameron Diaz’s appearance on the David Letterman Show, where Westman crafted a striking blue eye look that complemented Diaz’s fresh complexion and natural charm. Westman also brought the shade to life in Christina Ricci’s unforgettable portrayal in the 1998 film “Buffalo ’66,” where blue eyeshadow was used to visually distinguish Ricci’s character. “The director, Vincent Gallo, wanted her to stand out,” Westman recalled. “He loved the blue eyeshadow. I used Maybelline’s Baby Blue mixed with cream shadow and silver glitter to get that perfect pop.”

Though that particular Maybelline shade has long been discontinued, the internet has stepped up to keep the vibe alive. Makeup artist Erin Parsons recreated Ricci’s signature blue look in a viral video using P.Louise Eyeshadow Primer in “Touch of Frost,” achieving that same high-impact electric blue. She topped it off with MAC Reflects Pearl Glitter to mirror the shimmering, 90s glam finish. With over 4.4 million views, Parsons’ video is proof that blue eyeshadow is more than just a throwback—it’s an inspiration for a new generation of beauty lovers.

So, how can you make this look work for 2025? Start by prepping your skin to create a luminous, radiant base. A glowy complexion balances the intensity of blue eyeshadow and keeps the overall look modern. Apply a warm bronzer to add dimension, just like Gucci Westman did for Diaz’s 90s glam. For your lips, opt for a rich wine or berry shade to complement the cool tones on your lids. Keep your brows on the thinner side and define them with a precise pencil, finishing with a touch of brow gel for a natural hold.

If going full-on electric blue feels intimidating, take a subtler approach inspired by Princess Diana. A soft sweep of pastel blue along the lower lash line can highlight your eyes in a chic, understated way. This technique works especially well for enhancing blue or green eyes and adds a fresh twist to your daily look without overwhelming the rest of your makeup.

From pastel washes to bold metallic finishes, blue eyeshadow is proving it still has a place in modern beauty. Whether you're reliving the 90s or experiencing the trend for the first time, now is the perfect moment to experiment with this nostalgic yet fresh hue. So grab your brushes, channel your inner Diana or Diaz, and dive into the blue—spring beauty has never looked brighter.