The beauty world is stepping into 2025 with a vibrant and fearless attitude, leaving behind the high-contrast styles and “mob wife” aesthetics that dominated 2024. This year’s trends are a stunning blend of nostalgia, innovation, and elegance—with a clear shift towards shimmering finishes, textural play, and rich, earthy tones. Beauty lovers can expect an exciting mix of wearable glamour and experimental flair, as forecasted by top UK beauty experts Aarti P and Sara Wren, along with insights from Pinterest’s influential beauty algorithm. From monochrome metallics to mocha-inspired minimalism, here’s what’s trending in the world of makeup for 2025.

Blurring Powder Blush Makes a Comeback

Cream blushes may have ruled recent seasons, but powder blush is making a major return this year. According to makeup artist Aarti P, the 2025 versions offer more than just color—they come with a soft-focus, blurring effect that gives skin an almost airbrushed glow. These powder formulas are buildable and perfect for both everyday wear and special occasions, particularly suited for olive and deeper skin tones. Expect a range of shades that blend seamlessly into the skin while offering the kind of longevity and finish that cream blushes can’t always deliver.

Statement Shimmers Light Up the Eyes

If you love bold eye makeup, you’re in luck. 2025 is putting shimmer back in the spotlight with radiant, statement-making eye looks. Aarti predicts metallic lids, shimmering inner corners, and reflective accents will dominate the beauty scene. This trend isn’t just about sparkle for sparkle’s sake—it’s about using shine to highlight facial features and elevate overall glam. Shades like bronze, gold, and iridescent pinks are universally flattering, bringing depth and vibrance to all skin tones. These shimmering elements are perfect for festive events, date nights, or any moment where you want your eyes to be the center of attention.

Monochrome Metallics: Luxury in Simplicity

The idea of using a single metallic hue across your entire makeup look might sound daring, but it’s set to become a signature style in 2025. Known as “monochrome metallics,” this trend involves layering one metallic color—like copper, gold, or rose gold—across the eyes, cheeks, and lips. The result? A polished, radiant look that’s both bold and cohesive. Aarti emphasizes how this trend shines particularly bright in South Asian bridal looks and other festive occasions where elegance meets extravagance. The simplicity of sticking to one color makes it easy to pull off, while the metallic finish adds drama and sophistication.

Mocha Muse: Earthy Elegance

Inspired by Pantone’s 2025 Color of the Year, “mocha mousse,” this trend takes a more grounded approach to glamour. Makeup artist Sara Wren predicts that mocha tones will define a new wave of natural, sculpted beauty. Think bronzed lids, contoured cheeks, and softly lined eyes in complementary warm browns. The goal is “relaxed elegance”—a soft, wearable look that enhances your features without feeling too heavy. Bronzer doubles as eyeshadow, while sculpting sticks can be used on the lips to achieve that minimal, monochrome effect. This trend is a dream for those who prefer subtle sophistication over high drama.

Texture Play: Makeup Gets Experimental

2025 isn’t just about colors—it’s also about how makeup feels and interacts with the skin. This year, expect a surge in textural experimentation. Sara highlights the popularity of Milk Makeup’s Cooling Water Jelly Tint as a turning point for jelly-based products. These new textures offer hydration, vibrancy, and a fresh twist on traditional formulas. Look out for juicy lip stains, cushiony cheek tints, and glossy gel-based products that add dimension and fun to your routine. The appeal lies in their adaptability—they’re perfect for layering, easy to use, and designed for both beauty minimalists and maximalists alike.

With such a wide range of trends, 2025 is shaping up to be an empowering year in beauty. Whether you gravitate toward the glowing allure of statement shimmer, the grounded tones of mocha, or the innovative feel of jelly blushes, there’s something for everyone. This year is all about stepping out of your comfort zone and playing with products that bring joy, color, and confidence into your daily routine. So go ahead—embrace the shimmer, master the monochrome, and let your makeup tell a story of creativity and self-expression.